The brain works in ways that scientists and doctors are still trying to figure out. For example, scientists believe they can use an MRI to determine somebody’s decision seconds before he or she is aware of it themselves. A problem is posed to consumers when they are examining the choices on the shelves before them. While consumers love to have choices, they also want to make a decision with ease. This is where slick marketing comes in to play.
Some experts believe that offering fewer choices is actually much better than offering more. It would appear that some people are more apt to make a purchase when there are few options available; they might be overwhelmed. In the end, all this information is used by companies to tailor their marketing tactics even more personally. Shoppers who use store loyalty cards are being analyzed each time they shop. Ultimately, each choice a shopper makes lives on long after it has been made.
