There is no doubt that many people all across the world are waiting eagerly to see where the next TV smash hit will come from. Viewers are now desperate to find great new shows from the start, allowing them to say that they backed the big shows from the seconds that they dropped. TV companies are keen to find these shows so that they can share them with their audience and the amount of people involved in TV are all looking to get on board with what is hip, in fear of being left behind.
Of course, the fact is that referring to it as the “next TV smash hit” may indicate that you are already lagging behind. Successful shows don’t need to be on TV anymore. The Masters of None series from Aziz Ansari is a perfect example of a straight to Netflix show that bypassed the major TV stations. The rise of Netflix, and to a lesser extent, Amazon Prime means that you need to have your eye on the ball in various places. It is no longer the content that has an impact on the success of a show, it is also the medium.
You can argue that these platforms are smaller than the major TV channels but there are two big things to consider. The big TV channels take fewer risks, they are big because they have a set audience and they are unlikely to upset or alienate their audience by bringing something new and untested to them. There is also the fact that many of the major TV channels, including the niche ones that survive by subscription, are falling by the side in comparison to the rise of these online platforms.
People are interested in what platform is hot right now
This means that people are not only interested in the new shows that will drop; there is a focus on the platform where these shows will drop. It can be very difficult to keep up and there is a lot of concern about where you go to for information. If you rely on the media to provide you with guidance on the platform to follow or what new shows are coming soon, you run the risk of being taken in by the agenda that the media outlet you're visiting is offering.
There are obviously blogs and sites run by fans that have a passion for certain things, and it is understandable that they will focus on certain things and perhaps be overly enthusiastic about certain things that they like.
However, the main media and news sites all have links and associations with certain companies and this may skew the information that is being provided. If a news channel has the same owner as an entertainment channel, don’t you think that there will be a “corporate line” to promote the shows provided by that entertainment channels? If there is a choice to be made between two great new shows of a similar nature and airing at the same time, it is inevitable that a news site or platform will favour the one that they are linked to. This means you need to take care when looking for information about what to follow next or what to choose for your own network.
The MIPCOM event is a major draw
Sometimes you can only trust what you see with your own eyes and this is why you should check out the MIPCOM event if you are in the industry. This is an annual event that takes place in Cannes and the MIPCOM 2016 event is taking place in April of 2016, so there is not much time to waste if you want to ensure you see what is coming in the months and years ahead.
There is also a lot to be said for the fact that you get to spend time in Cannes. This is a glorious destination that welcomes people all year round. The fact that Cannes is an area known for conventions and functions, as well as tourism, means that Cannes apartments are of the highest quality. No matter what your budget is, you should find that there is something to meet your needs and expectations. Whatever reason you have for keeping in touch with the leading shows, you’ll find that the MIPCOM event is a great event that could help you plan ahead.
About Today's Contributor
Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember.
When Andrew isn't sat behind a laptop or researching a story, he will be found watching a gig or a game of football.
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