Heineken Unveils "No Time To Die" TV Commercial Starring Daniel Craig

Daniel Craig features in the latest Heineken Ad in the lead up to James Bond’s No Time To Die

Heineken has launched its latest James Bond TV commercial featuring Daniel Craig. The launch comes ahead of the April release of the 25th James Bond film, No Time To Die. 

The TV commercial, which will be shown in over 75 countries, gives a fresh perspective on Daniel Craig's iconic portrayal of James Bond. Focusing on the premise that Daniel Craig will always be James Bond in the eyes of fans around the world. 

Daniel Craig features in the latest Heineken Ad in the lead up to James Bond’s No Time To Die (Screeengrab)

• Watch the new commercial here.

Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken. The new commercial launches worldwide today.

Gianluca Di Tondo, Senior Director, Global Heineken Brand said; "Heineken has enjoyed a long-standing relationship with the James Bond franchise for over two decades, covering the last eight films. Ahead of the release of No Time To Die, we wanted to bring a twist to the iconic character and show how Bond lives beyond the film – as we believe, once James Bond, always James Bond. In addition, as we do with our other partnerships such as UEFA Champions League and Formula One, we have developed a dedicated Heineken 0.0% element to the campaign. This part of the campaign, as well as outlining the consumer choice available in our portfolio, has already created significant media debate." 

Daniel Craig features in the latest Heineken Ad in the lead up to James Bond’s No Time To Die (Screeengrab)

• Watch the Heineken 0.0% content here.

In addition to the commercial, which can be viewed on TV, online and across social media, Heineken is also activating consumer promotions as well as limited edition packaging.

James Bond - No Time To Die (image via IMDb)

No Time To Die, is the twenty-fifth James Bond film from EON Productions and will be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.

More About James Bond - No Time To Die:

(via Wikipedia)

Some time after the capture of Ernst Stavro Blofeld, James Bond has left active service. He is approached by Felix Leiter, his friend and a CIA officer, who enlists his help in the search for a missing scientist. When it becomes apparent that the scientist was abducted, Bond must confront a danger the likes of which the world has never seen before...

SOURCE: HEINEKEN